Consumer websites have raised the bar for all consumer brands.

Technology has set expectations for websites to be a significant

tool in delivering personal, integrated and engaging experiences.

Scroll down to learn more about the portfolio samples shown in this section–

LUCAS GRADUATE SCHOOL OF BUSINESS

Website Homepage and Persona Screen Rotations
Audience: Prospective, International, out-of-state and current students
About: Lucas School serves the needs of professionals with busy work-lifestyles who are looking for a flexible and convenient way to earn an MBA degree. The homepage design displays a visual rotation of various profiles portraying a specific persona with whom a prospective student can relate. The UI design provides a specific navigation path based on the visitor’s persona preference. These visitors are guided to information that’s tailored to their specific needs. A selection of videos narrated by Walter Cronkite and Leonard Nimoy, and an interview with Steve Jobs, are available on the home page. They highlight historical insight about Silicon Valley that compel students to become part of the Silicon Valley scene. As one of many rich features, an interactive student testimonial widget allows a visitor to click on their choice of 8 students and learn why those students chose Lucas School.

LUCAS GRADUATE SCHOOL OF BUSINESS

Website Secondary Screen, Class Scheduler and Faculty Profile Screen
Audience: Prospective, International, out-of-state and current students
About: The secondary sample screens represent the many automated features that enable visitors to learn more about the Working Professional “portfolio” of programs. These tools include dynamic student testimonials, relevant programs-at-a-glance, a dynamic class scheduler, instant “one-click ” help for access to a Lucas Information Specialist, and an in depth Faculty Profile page packed with insight and information on each professor.

SOUTH BAY TICKETS

Website Development and Sports Team Ticketing Microsites
Audience: Premium seat buyers for concerts, theatrical, sporting and special events
About: South Bay Tickets is a premium provider of “best seat tickets” for concerts, theatre, sporting and special productions. They pride themselves on high service and premium branding. Technology was leveraged at ever opportunity to profile and serve the ticket buyers. We created an easy-to-use, intuitive interface that allowed users to search and purchase tickets by event, venue or date. The site was database driven, easy to update and equipped with profiled marketing to customers. Content was updated with new ticket information every two hours, 24 x 7. Microsites for the San Jose Sharks and the San Francisco 49ers were created for fans that enjoy a team specific experience for buying tickets. Integrated microsites included 60 sports sites for NHL, NFL and MBL teams.

HP SHOPPING.COM

Website Weekly Promotions
Audience: Computer and peripherals consumers
About: HPShopping.com was a departure from the pure play channel loyalty that HP embraced for decades. Going direct was a bold move for the PC giant. As a start-up, much was expected from the new initiative and sales were measured on a weekly basis with expectations being short on deadlines and long on high expectations. With a dedicated team, we consistently met and exceeded sales goals, set sales records and received kudos for integrated creative concepts. Every Monday we were measured on sales performance of the site resulting from promotion tiles and banner ads.

SAN JOSE MAGAZINE

Website Development
Audience: Prospective magazine subscribers
About: San Jose Magazine provided regional arts, culture and lifestyle coverage for events and news with compelling feature stories focused on San Jose and the surrounding Bay Area. Dynamic content was served from an SQL database. Directories of events, nightlife activities, and advertiser information were updated with each issue. Monthly polling for ranking dining and events attracted visitor participation and built a popular following. These online rankings were integrated with print vehicles and events.

SOUTHERN LUMBER

Website Development
Audience: Current and prospective customers
About: The Southern Lumber brand is synonymous with service and the widest selection of specialty and exotic woods in the Bay Area. With a history that spans more than 100 years, the brand campaign “Wood is Good” is integrated on and offline across many vehicles. Instore and offline promotions drive traffic to the website and create digital marketing opportunities. Customers can check the website for late breaking promotions, download shopping guides, DIY project guides and new photo gallery images. The site is easily updated through a custom CMS. The website design and development includes Southern Lumber Builders Club, which is a sub-brand that is driven through the website and monthly email promotions. Builders Club is a discount customer program that has become popular with professional builders. The launch of Builder’s Club created an opportunity to reach out to professional builders with benefits such as additional eNews, events and special promotions.

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