Direct mail is a practice under pressure. While the response rate

seems to be the primary factor on marketers minds, the ROI is very

deserving of the sanity award. That said, it all boils down to the list,

the creative and the offer.

Scroll down to learn more about the portfolio samples shown in this section–

HP SHOPPING

Promotional Postcard Mailers
Audience: Computer and peripherals consumers
About: The first wave of this email campaign for HPShopping.com was a push to create awareness for the HP finance program for 12 months with no interest charges. The second wave of mailings was for 6 months with no interest charges. They both drove traffic to the web promotions on HPShopping.com

ISP CHANNEL

Integrated Direct Mail Campaign
Audience: High speed Internet users
About: Local cable affiliates were empowered with media kits to raise awareness that high speed Internet was now available locally. Two direct mail campaigns were developed to recruit prospective subscribers that were interested in high speed Internet access over cable. After becoming a customer, updates and offers were made through “bill stuffers” in monthly mailings. Follow up email surveys to the same audience were utilized to test overall campaign messaging.

HP SMALL AND MEDIUM BUSINESS

Promotional Direct Mail Campaigns
Audience: Small and medium sized businesses
About: These two direct mail pieces represent two of several campaigns targeting small businesses. Demand generation for SMB’s centered on reseller promotions and direct mail; integrated with a series of vertical ads and landing pages. These activities were targeted toward small and medium sized businesses; medical, legal, accounting and other data intensive businesses. The ads ran in vertical business publications for SMB’s that were focused on high productivity. A Technology Guide was awarded for a response to the calls-to-action. A landing page collected information for lead qualification and follow up. Each vertical industry received over 450,000 mailers that were designed to drive traffic to individual resellers.

HP PRINTERS

Print Driver Direct Mail, Brochure and UI Design 
Audience: Small and medium business owners
About: The HP Web PrintSmart direct mail targeted small and medium businesses. The mailing provided information on HP Web PrintSmart, a software solution that enables the user to optimize printing performance. It offered free software on a CD. The call-to-action sent the prospect to a landing page for a chance to win a Harley-Davidson motorcycle. In exchange for profile information the CD mailer was sent out with further information on the HP products.

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